Name of Company: IBAT (International Business of Advanced Technology)
1) Products of Company: Advanced Technology; Fuel cells.
What are fuel cells?
Fuel cells will be used in cars and other transportation utilities (busses, trucks, trains) as a replacement to the fossil energy combustion. The system we propose is based on a dual cell to have redundancy to make sure that energy will be always available and get rid of refueling constraint. While one cell will provide electricity the other one will get naturally refueled and will be used when the first one need refueling.
The proposed mechanism would extract Hydrogen from the water in the air (humidity) and then get it the process of hydrogen fuel cell. The hydrogen fuel cell will then create energy to be used by cars or any other machine.
2) Horizontal nature of company: China, United States and England.
Why these places?
We selected China because it will be the biggest markets in few years.
United States is the biggest car market today and there is a huge awareness of the green energy and pollution related aspects and we believe that our products will be very successful.
England will be our landing point to address the European market. Thanks to its cultural proximity to the United States we believe England is the best choice to address Europe.
3) Vertical Nature of the Company: Sources
What will you need?
We would tie up a very strong partnership with the university where we gradudated and their chemistry and physics laboratories would work hand in hand with our lab to continually enhance our product.
Our product would be a highly technological product and would require a very high level of security to protect our intellectual rights and also to protect the employees that will build it. For this we would choose a country with high standard of employment (qualified engineers for the design part, qualified laborers for the production part, country of law for our intellectual rights).
Raw materials needed for the product are synthetic substances with the less weight possible to make sure that the end product will not use much of energy to be transported.
Our model is a Business To Consumer model and we have chosen to market our product through a network or distributor and not directly. We would deliver our product to central locations or our distributors and they will be in charge to getting the product at the selling point or at the customer place if they decide to sell the product via the internet. Our company will be focused on the product and its enhancement, security and not on the distribution part.
4) Energy: Government
What energy source?
We would need electric energy provided by the electricity utility company. Our production plant would not use much energy.
We would also ask for Government incentives since we would help in the effort of saving the planet. The incentives would be used to get the companies stronger and able to invest in better technology not only to make profit. That will be against the spirit and the mission of our company.
5) Raw materials resources: Elements
The furnishers of the raw materials will come from nations who actually manufacture our product when possible. The raw material would also be synthetic materials that will be purchased from the chemical industry sector.
6) Labor: The workers and the payment
We would use highly qualified labors and would require a high level of privacy to ensure to intellectual rights of our product. At the same time, we would not have all the production in the same site for the same purpose. We would pay our employees better than any other company and share with them the profit. We see our company as creative not only for the environment but also in the relationship between employers and employee.
7) Government and Regulations: Compromise
We will have to work with the government and find compromises since we will from one hand we will propose an alternative to fossil fuel and that will help in reducing pollution and the global warming process.
From the other hand, the government is collecting a lot of taxes (large part of the fossil fuel cost) and may lose this income. We need to find fair solution that will still enable to government to tax our product but at the same time to give incentive customer to buy our products.
We will work with the government because they will give us the energy for the cells we asked for earlier. After that, they will benefit 5% of the gains per product sold.
8) Profit: Mr. Warren Buffet
We would explain to Mr. Warren Buffet that our product would be the universal product that would not have ecological impact in its life cycle. The hydrogen collected from the air will be transformed back in the air during the energy production. There is no cost in producing the energy then, there will be no shortness in hydrogen since all hydrogen used will be made available again.
The business model proposed will be based on usage of our product and not one shot price at purchase. We would rent the machine or get paid based on the quantity of hydrogen collected. Hydrogen meters would be placed in each or our products and would push the information on our global billing system that will produce invoices and get transfer made automatically. Delinquent customer would have couple of days to pay unless their machine will be stopped and they will have to pay a fee to reactivate it.
So Mr. Buffet will have to finance the project and get revenue for ever without additional investment.
